1+ hour, 55+ min ago  (201+ words) WPP Ogilvy and Mindshare: Unilever's Vaseline Verified Turning viral hacks into scientifically proven truths In an era of widespread health misinformation, Vaseline faced the challenge of validating the countless user-generated hacks and tips circulating online about their iconic Jelly. With…...

1+ hour, 55+ min ago  (180+ words) Giving expired savings a fresh new life Ziploc has always been about preserving what matters, from keeping food fresh to helping families manage their budgets. However, consumers often face the frustration of valuable food coupons expiring before they can be…...

1+ hour, 55+ min ago  (298+ words) Bringing Cartier's iconic Panther to a global audience Since its first appearance in 1914 Cartier's Panther has embodied freedom, elegance and style. For a new international campaign, the challenge was to honour this heritage while creating a contemporary and evocative vision…...