5+ hour, 24+ min ago  (486+ words) Three fresh floral designs that makes this classic plant feel right at home in 2026. One of the greatest strengths of Begonias is their flexibility. They transition effortlessly between romantic styling, modern installations, and everyday interior design. Their decorative foliage remains…...

5+ hour, 44+ min ago  (960+ words) This variety from breeder United Selections has a rich, deep red color known to hold its tone from when it opens, for as long as it is used in bouquets, vases, designs, or arrangements. For many couples, the season popular…...

6+ day, 23+ hour ago  (415+ words) Quito is his last stop during his Latin American floral design tour! Don't miss out and register today. This is an opportunity to spend time where the flowers are grown, understand the production behind them, and create with materials that…...

3+ week, 6+ day ago  (469+ words) Discover how Sideau" gives every fiber a second life. Sustainability in floral design is often measured by what happens during the creation. But increasingly, florists are asking a different question: what happens after the flowers are gone? At a recent…...

1+ mon, 5+ day ago  (822+ words) The creations of florist Sanita Cipruse celebrate the timeless symbolism of red roses while embracing sustainability, craftsmanship, and the natural beauty of the season. The result is a floral story that perfectly reflects the spirit of graduation. Based in Riga,…...

1+ mon, 1+ week ago  (866+ words) At their stand, B4. 08, the French breeder formally unveils their Red MONARCH" Meiriposo as the team showcases more of their varieties. At the International Floriculture Trade Exposition (IFTEX), which takes place from June 2-4, 2026, at the Visa Oshwal Center in Nairobi, Kenya,…...

1+ mon, 1+ week ago  (241+ words) A family owned Kenyan farm prepares for its next era through quality focused production, renewal, and stronger buyer partnerships. The company is also looking beyond traditional markets while strengthening visibility among buyers seeking dependable Kenyan roses with a more curated…...

1+ mon, 2+ week ago  (575+ words) I focused on creating interior arrangements, and it [Alstroemeria] proved itself to be a true luxury flower that can hold space entirely on its own. Alstroemeria is one of those flowers you naturally return to because it consistently finds its…...

2+ mon, 1+ week ago  (392+ words) Danziger's perspective on how such global events like the FIFA World Cup create new opportunities in the floral industry....

1+ mon, 3+ week ago  (213+ words) More than a traditional style floral class, this experience, taught by Alex Molina, proposes an educational dynamic designed specifically for the contemporary floral industry: to observe, understand, and design based on the real context where the flower is born. Work…...