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Sporting Goods Intelligence
sgieurope. com > product > while-rivals-go-pink-new-balance-goes-neon > 122054. article

While rivals go pink, New Balance goes neon

5+ hour, 30+ min ago  (273+ words) While pink boots became this World Cup's default look, New Balance broke from the pack with its neon "Neon Tide" pack and a Stone Island collaboration built around heat-reactive color, backing both with on-site staff and family support for its…...

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Sporting Goods Intelligence
sgieurope. com > product > quiksilver-rides-the-reggae-wave-with-bob-marley-collection > 121816. article

Quiksilver rides the reggae wave with Bob Marley collection

1+ week, 5+ day ago  (263+ words) A new collection from Quiksilver, built for the surf, honors Bob Marley and the ocean's rhythm in his native Jamaica. The Quiksilver x Bob Marley collection, inspired by the artist's style and creative legacy, celebrates the culture that gave rise…...

Sporting Goods Intelligence
sgieurope. com > manufacture > iwarm-expands-functional-clothing-with-active-temperature-management > 120070. article

i Warm expands functional clothing with active temperature management

3+ mon, 3+ week ago  (626+ words) The next evolutionary stage in functional clothing is called "intelligent warmth." With i Warm, brands have a solution that integrates active temperature management directly into clothing, opening up new possibilities for comfort, function, and product differentiation. The boundaries between classic…...

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Sporting Goods Intelligence
sgieurope. com > webinars > webinar-the-new-luxury-in-chinas-40b-sports-market > 119202. article

WEBINAR: The New Luxury in China's $40 B Sports Market

5+ mon, 1+ week ago  (418+ words) For global brands, the risk is no longer market entry, but market misplacement. As the era of "one-size-fits-all" athleisure fades, the capital is moving toward specialized, high-performance categories. To analyze this structural pivot, SGI Europe and Hot Pot China are…...

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sgieurope. com
sgieurope. com > product > tailored-performance-and-sustainable-innovation-how-event-fabrics-helps-brands-defy-the-elements > 115177. article

Tailored performance and sustainable innovation: how e Vent Fabrics helps brands defy the elements

11+ mon, 1+ week ago  (342+ words) What does it take to build truly performance-driven, sustainable outdoor apparel? A unique supplier approach, technical agility, and a deep understanding of brand needs. The ingredient brand e Vent" Fabrics'is delivering just that, with tailored laminate and membrane solutions that…...

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