News
While rivals go pink, New Balance goes neon
5+ hour, 30+ min ago (273+ words) While pink boots became this World Cup's default look, New Balance broke from the pack with its neon "Neon Tide" pack and a Stone Island collaboration built around heat-reactive color, backing both with on-site staff and family support for its…...
Quiksilver rides the reggae wave with Bob Marley collection
1+ week, 5+ day ago (263+ words) A new collection from Quiksilver, built for the surf, honors Bob Marley and the ocean's rhythm in his native Jamaica. The Quiksilver x Bob Marley collection, inspired by the artist's style and creative legacy, celebrates the culture that gave rise…...
i Warm expands functional clothing with active temperature management
3+ mon, 3+ week ago (626+ words) The next evolutionary stage in functional clothing is called "intelligent warmth." With i Warm, brands have a solution that integrates active temperature management directly into clothing, opening up new possibilities for comfort, function, and product differentiation. The boundaries between classic…...
WEBINAR: The New Luxury in China's $40 B Sports Market
5+ mon, 1+ week ago (418+ words) For global brands, the risk is no longer market entry, but market misplacement. As the era of "one-size-fits-all" athleisure fades, the capital is moving toward specialized, high-performance categories. To analyze this structural pivot, SGI Europe and Hot Pot China are…...
Tailored performance and sustainable innovation: how e Vent Fabrics helps brands defy the elements
11+ mon, 1+ week ago (342+ words) What does it take to build truly performance-driven, sustainable outdoor apparel? A unique supplier approach, technical agility, and a deep understanding of brand needs. The ingredient brand e Vent" Fabrics'is delivering just that, with tailored laminate and membrane solutions that…...