News
AI Use Cases for Marketers
3+ day, 4+ hour ago (1422+ words) 6 Weekly Sessions | June 10 July 22 Stop Dabbling. Start Doing. Six Sessions That Put AI to Strategic Use. Building (and Actually Using) an AI Sales Coach That Closes Deals Wednesday, June 10 | 12: 00pm1: 00pm ET Log in to your Marketing Profs account to access sessions....
Fundamentals of Message Design: Increasing the Chances You Get a Yes
3+ week, 5+ day ago (163+ words) Marketing Profs Are traditional approaches to persuasion actually working against you? Drawing from over 25 years of message strategy experience and cutting-edge behavioral research, closing keynote presenter Tamsen Webster reveals why common marketing wisdom may be holding you back from getting…...
AEO for the CMO: An Actionable Maturity Model
10+ mon, 3+ week ago (159+ words) Don't let LLMs, AI agents, and Google's AI summaries steal your SEO traffic. Instead, discover how B2 B brands can use answer engine optimization (AEO) to work with those AI-powered tools to increase brand awareness and discovery. Free webinar. LLMs, AI…...
AI Assistants: Multiply Your Team's Productivity!
4+ mon, 3+ week ago (1145+ words) Log in to your Marketing Profs account to access sessions. 6 Weekly Sessions | January 28 March 4 Ever wish you could do twice the work in half the time? Or that the routine, repetitious tasks didn't take time away from more strategic projects?...
Meet Your New AEO Ally: The Press Release
7+ mon, 6+ day ago (79+ words) Press releases aren't dead'and they're no longer just a PR tactic. Today, press releases are evolving into a powerful, multi-purpose content format that boosts visibility in search, strengthens brand authority, and positions your brand favorably in AI-generated answers. Especially when…...
10 Tips for Becoming an AI-First B2 B Marketer
8+ mon, 5+ day ago (148+ words) Do you need practical ways to incorporate AI into your day-to-day marketing? You can't just "add AI" into your workflow to unlock a real competitive advantage. Instead, it takes a shift in your mindset toward an AI-first approach. Join Omnibound....
Effective AI: Prompting Secrets for B2 B Marketers
10+ mon, 2+ day ago (724+ words) Improve your AI prompting and automation building, today's most in-demand B2 B marketing skills, with this all-new, 4-part how-to series. Hosted by PRO-favorite marketing experts Andy Crestodina and Christopher S. Penn. Andy Crestodina and Christopher S. Penn September 3, 10, 17, 24 Each session is 60 minutes For…...
AI for Content Creators
11+ mon, 2+ week ago (905+ words) CALLING ALL CONTENT CREATORS! A new online course about how you can use AI to boost your productivity, your creativity, and your career A step-by-step guide for using AI to create killer content. Artificial Intelligence is a revolutionary opportunity for…...
Finding the Right DAM Fit: How to Evaluate, Implement, and Optimize a Digital Asset Management System
11+ mon, 1+ week ago (128+ words) Are you struggling to find the perfect image or video for your next campaign? Is your content process bogged down by inefficient workflows, costing your team valuable time and delaying your projects? A well-implemented digital asset management (DAM) system could…...
Your Brand's Purpose and Promise: Marketing Profs Master Class Lesson
10+ mon, 3+ week ago (123+ words) In this Master Class, you'll create your own powerful brand stories to engage and inspire your B2 B buyers. Discover the power of storytelling in marketing to connect with your target audience. LEARN. .. This lesson is part of Marketing Profs Master…...