12+ hour, 50+ min ago  (206+ words) Built on light and responsive 24-ton carbon blanks, Safyre rods are designed to keep anglers connected to every bite while still delivering the power needed for confident hooksets. Okuma's Ultimate Flex Reinforced (UFR) rod tip technology strengthens the upper section…...

15+ hour, 35+ min ago  (156+ words) PARK FALLS, WIS. " No, when St. Croix Rod improved and expanded its massive and top-selling TRIUMPH Family, they didn't forget about inshore" they doubled down on it. Now, the TRIUMPH INSHORE Series offers inshore anglers more than ever before. It's…...

1+ day, 10+ hour ago  (336+ words) Ladson, S. C." Few lure styles mimic a fleeing baitfish and trigger bass across such a wide range of conditions as a soft jerkbait. Whether worked on the surface for schooling fish, twitched across shallow sand and grass, snaked through emergent vegetation,…...

1+ week, 2+ day ago  (321+ words) For decades, cold-weather fishing often meant choosing between comfort and performance. Bulky gloves compromised dexterity, while lighter options failed to block cold rain, spray, and freezing temperatures. Today's anglers expect more, and modern fishing apparel is evolving to meet those…...

1+ week, 2+ day ago  (373+ words) PARK FALLS, WIS. " Do it right the first time. It's a statement most of us heard from our parents and grandparents in our youth while attempting to figure out the world's intricacies. It's also a statement that St. Croix took…...

2+ week, 13+ hour ago  (302+ words) Okuma Fishing introduces the new Helios XT Baitcast Reel, a performance-driven low-profile reel designed for bass anglers who demand power, precision, and long-term reliability from their equipment. Built to handle aggressive hooksets and all-day casting, the Helios XT blends lightweight…...

2+ week, 6+ day ago  (222+ words) MUSKEGON, Mich. " The handshake that sparked the fishing industry's most logical collaboration didn't happen in a sterile corporate boardroom. It happened in the woods. The idea of combining forces was kicked around, and now, it's a reality. Whitewater and Fish…...

3+ week, 2+ day ago  (498+ words) Baj'o's New Temples of Change Collection Turns Sunglasses Into Conservation Action Fishing Tackle Retailer Baj'o's New Temples of Change Collection Turns Sunglasses Into Conservation Action New Smyrna Beach, FL" Baj'o Sunglasses has partnered with Captains For Clean Water on its…...

3+ week, 3+ day ago  (266+ words) Ontario, Calf. " Okuma Fishing Tackle introduces the updated Coldwater SS A Low Profile line counter reel is built for serious trolling anglers, whether running lines on the Columbia River or covering water across the Midwest. Featuring a new carbon handle…...

4+ week, 1+ day ago  (370+ words) FOOTHILL RANCH, CA " For the technical angler, success is found in the details. When the objective requires micro-spoons, jigs, and BFS (Bait Finesse System) hardbaits, the preservation of lure integrity and finish is paramount, not to mention the need for…...