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Mar 14, 2019 12:55 AM 1+ mon ago

Amongst sneakerheads, Nike's EKIN program (that is, Nike spelt backwards) has a near-mythical reputation. An EKIN's reach, access and insight into the world of the Swoosh, not to mention its veil of mystery, is enough to get any fan hot under the collar. And that's even before the EKIN-exclusive shoes!

Though it may not be quite the secret society that conspiracy theorists would have you believe, EKINs do form an exclusive club within the ranks of the sportswear behemoth. At once story tellers, product gurus, and community leaders, an EKIN's multidisciplinary work crosses departments, mediums and borders, all the while engaging with their communities and spreading Nike's message.

Here, London-based EKIN Niamh Coghlan lifts the curtain on what it's like having one of the best jobs in the world.

An EKIN, first and foremost, must put sport at the heart ...

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