Shopping News / Articles
You Gov's election track record
2+ week, 1+ day ago (496+ words) We were the most accurate pollster in the 2026 Welsh Senedd election by some distance. Our final call MRP exactly predicted the number of seats that Plaid, Reform, the Greens, Lib Dem and other parties would win. We also successfully predicted…...
Webinars: Brand Footprint 2026 Denmark & Sweden
2+ week, 3+ day ago (162+ words) Join our 30-minute webinars to discover which FMCG brands are winning in Denmark and Sweden. As economic pressures continue to shape consumer choices, understanding what drives brand success has never been more critical. Which brands are winning shopper preference? And…...
[Webinar] Seasoned shoppers, smarter choices
2+ week, 4+ day ago (119+ words) Across Europe, purchase decisions are being reshaped by geopolitical stress, societal change, and evolving lifestyle priorities. Shoppers are continuously recalibrating how they buy " cutting back in some areas, trading up in others, and weighing need, value, and enjoyment in every…...
Reality & resilience: the Finnish shoppers" balancing act
1+ mon, 3+ day ago (336+ words) Nordic shoppers are not moving in sync " and Finland stands out. While consumers across the Nordics are adjusting to economic pressure, Finnish shoppers are navigating a distinctly different reality. Financial strain is more widespread, future outlook is more pessimistic, and…...
[UK webinar] Great Britain's favorite auto brands: Who attracts attention, and who earns loyalty?
1+ mon, 1+ week ago (226+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. Mike Oldroyd is an Account Director within the Consumer Brands team, with a focus on supporting You Gov's Automotive clients. He has worked with clients…...
Spotlight WEBINAR How to evaluate your promotion health & strategy
2+ mon, 4+ day ago (113+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. To support you in answering your promo'related questions, You Gov invites you to join an exclusive webinar introducing our full range of promotion solutions. You'll…...
Webinar: Winning in a market under pressure
2+ mon, 4+ day ago (247+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. How do brands grow when the Norwegian FMCG market is under pressure? What does it take to win in a market where consumers are more…...
Food & Health Report 2026
2+ mon, 1+ week ago (229+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. A region in transition: What's driving change? Across Denmark, Finland, Norway and Sweden, consumers are rethinking how they shop, eat and prioritise health. Rising prices,…...
Finland Word of Mouth Risers 2026
2+ mon, 2+ week ago (187+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. Access You Gov products and services as a business. Take surveys and earn points as a member of the You Gov panel. Every month, You…...
U. S. Word of Mouth Risers 2026
2+ mon, 2+ week ago (188+ words) We'll email you back within 24 hours. For member enquiries, public data requests, or general questions. Access You Gov products and services as a business. Take surveys and earn points as a member of the You Gov panel. Every month, You…...
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