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Advertising & Creative
Concepts, media plans, creative testing, and measurement that scale.
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Netflix Stock Rose 4% While the AI Trade Sold Off on Monday. Its Capital Goes Into Shows, Not Silicon.
2+ hour, 4+ min ago (644+ words) Stocks tied to the artificial intelligence build-out fell Monday after leaders at Anthropic and OpenAI called for the industry to slow down. Netflix put $9.9 billion of cash into content in the first half of 2026 -- and just $415 million into property and…...
Multi-million pound brand campaign launched for McVitie’s
21+ hour, 59+ min ago (229+ words) A new multi-channel campaign has been launched for McVitie’s A new multi-million pound McVitie’s campaign has been launched by pladis. Central to the campaign is the new platform, ‘There’s only one that brings us together’, which “celebrates McVitie’s role in…...
Media's post-liberalisation report card
1+ week, 18+ hour ago (111+ words) Business Standard Media's post-liberalisation report card Thirty-five years on, India's media & entertainment industry still accounts for less than one per cent of GDP Register to continue reading premium journalism and analysis from Business Standard. One subscription. Two world-class reads. Already…...
Google’s advertising tech monopoly doesn’t need to be broken up, judge says
1+ week, 5+ day ago (80+ words) Breaking news and analysis on politics, business, world, national news, entertainment and more. In-depth DC, Virginia, Maryland news coverage including traffic, weather, crime, education, restaurant reviews and more. The ruling is a win for the search giant, which has been…...
Hovis launches new Strength Baked In ad campaign
1+ week, 6+ day ago (193+ words) The nation’s ‘ghost signs’ like this one are celebrated in Hovis’ new ad campaign. British baker Hovis has announced the launch of its new Strength Baked In campaign, which includes taking the latest ad - which briefly aired first online last…...
Apple Inducted Into One Club for Creativity 'Brand Hall of Fame' for Its Iconic Ads
2+ week, 5+ hour ago (192+ words) The One Club for Creativity, a U.S. non-profit organization that promotes excellence in advertising and design, today announced that Apple has been selected as the first brand to be inducted into its newly established “Brand Hall of Fame.” In recognition of…...
Federal Trade Commission and 22 states sue Amazon over inflated advertising prices
1+ week, 6+ day ago (71+ words) The Washington Post NEW YORK — The Federal Trade Commission and 22 states filed a lawsuit against online retailer Amazon on Monday claiming that it defrauded advertising customers. The lawsuit, filed in the U.S. District Court in the Western District of Washington,…...
Amazon secretly inflated ad prices, the FTC and 22 states allege in a lawsuit
1+ week, 6+ day ago (76+ words) The Washington Post More than 1 million advertisers were affected, the suit says. The online retailer says the Federal Trade Commission’s claim “fundamentally misunderstands” how its ads work. The Federal Trade Commission and 22 state attorneys general filed a lawsuit Monday against…...
The product guys | Editorial Comment
2+ week, 5+ hour ago (246+ words) The product guys business-standard.com Is Apple Inc a product company, a services company, or a supply-chain company? Under Steve Jobs, it was, arguably, a product company, transforming the music industry with the iPod and then the mobile-handset sector with…...
Internet ad spending is booming but it’s the tech giants benefiting
2+ week, 1+ day ago (56+ words) The Australian Internet ad spending is booming but it’s the tech giants benefiting Australian internet advertising has hit $19.8bn, but industry insiders say a significant share of that record spending is flowing straight to Google, Meta and TikTok. All your news…...