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SEO and the Era of AI Search | Wisconsin Newspaper Association
2+ hour, 20+ min ago (41+ words) In this session, participants will discuss the different ways Google is presenting content, and how to make sure your pages get found. Participants will learn keyword research, linking best practices, and coverage tips to help stand out from the competition....
The KPI Reset: Measuring What Actually Matters | Wisconsin Newspaper Association
2+ hour, 27+ min ago (99+ words) Home / Upcoming Events / The KPI Reset: Measuring What Actually Matters Hosted by a senior data and analytics strategist specializing in subscription and revenue performance, this session focuses on how publishers can move beyond surface-level metrics and build KPI frameworks tied…...
Your Email List is a Revenue Product | Wisconsin Newspaper Association
1+ mon, 3+ week ago (154+ words) Home / Upcoming Events / Your Email List is a Revenue Product Email is not just a marketing channel, it is a product. Like any strong product, it has a defined audience, a clear value proposition, a growth strategy, and measurable revenue…...
AI Powered Media Sales: Top 10 ways to use A. I. in your sales strategy | Wisconsin Newspaper Association
2+ mon, 4+ day ago (226+ words) Home / Upcoming Events / AI Powered Media Sales: Top 10 ways to use A. I. in your sales strategy With an overwhelming array of AI sales tools available, how can serious media sales reps know which ones to rely on? In this practical workshop,…...