Feb 9, 2019 12:01 AM 1+ week ago
Apr 4, 2013 at 9:47pm PDT It wouldn't be until April 5th, 2013 a half year after the Gentry tweet that the world would see for the first time what could be the third and final Yeezy 2 colorway. Shared by @simon5302, a noted sneaker collector, the factory style shot showcased an all-red Nike Air Yeezy 2 with grey laces and gold lace tips. This was enough for sneaker blogs and social media to get excited despite the fact that a Yeezy 2 hadn't released at retail in roughly a year. Only months after would rumors become reality. Prior to Kanye West's May 18, 2013 SNL performance to promote Yeezus an abbrasize (and at that time unfinished) album amplified by unrest in the fashion industry with a promo run and tour fueled by smoke directed at Nike Kim Kardashian would share on IG a photo of the album's artwork next to an all-red Yeezy 2. May 18, 2013 at 8:15pm PDT West would wear the bright shoe under dark lights for even darker performances of Black Skinhead and New Slaves, setting the tone for the album to come and leaving the world to wonder what these shoes exactly looked like in full. In the weeks to follow, said-to-be-sample shots surfaced igniting the Red October flame even more. The shoes shared by @jsusneaks featured a style code on the inner-tagging, adding retail reality to what was originally a pipe dream PE. All this of course was good. But knowing Nike, it's not official until they say it's official. Well only days after the sample surfaced, Nike PR director Heidi Burgett took to Twitter to announce Nike's plans to release a new colorway of the Yeezy 2 later that year. While a June release had been unofficially suggested due to the impending launch of West's new album, Burgett's tweet served as the only official Read more.
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