Feb 7, 2019 10:48 AM 1+ week ago
Welcome to today's Nice Kicks' Throwback Thursday. In honor of the 2019 NBA All-Star Weekend, Brand Jordan will release the Air Jordan 9 Midnight Navy on February 9th, a retro which originally released in low-top form in 2002. Before we discuss this newest iteration, let's first take trip back in time to the golden retro era of Jordan Brand as we pay homage to the Air Jordan 9 Low Pearl from '02. Air Jordan 9 Low Pearl 2002 (via Flight Club) Following Jordan s second retirement from the NBA in February 1999, and following the disappointing performance of its initial retro campaign from 1994-1995, Jordan Brand refocused its efforts on re-creating high-quality retro versions of various Air Jordan classics. Initially, original colorways sparked the beginning of the Jordan Retro craze from the late-90s through the mid-2000s. With each successful Retro launch, Jordan Brand reached deeper into their archive and unlocked a multitude of silhouettes in original colorways which evoked deep nostalgia among purists and offered a taste of vintage Jordan history for younger collectors and enthusiasts at the time in an era which predated social media. In order to remain a major player in the sport fashion sphere, and in light of the constantly changing market and consumer demands, Jordan Brand a pioneer and trendsetter in sneaker fashion and sport performance created a brand-new lifestyle collection in the early 2000s where certain silhouettes featured updated colorways and materials such as patent leather and low-top height in an effort to pay homage to the past while staying fresh regarding current trends in lifestyle and fashion in a post-playing market marked by inspiration outside of Chicago and the hardwood. One of the first Air Jordan Retro iterations to have received the lifestyle treatment was the Jordan 9 Low Retro Pearl, a pair that after nearly 17 years following its Read more.
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