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News

The Economic Times
economictimes.indiatimes.com > industry > media > entertainment > tv-channel-exits-accelerate-as-indias-linear-television-model-comes-under-pressure > articleshow > 133703108.cms

TV channel exits accelerate as India’s linear television model comes under pressure

1+ week, 3+ day ago   (567+ words) The Economic Times...

The Economic Times
economictimes.indiatimes.com > industry > cons-products > fmcg > tv-remains-fmcgs-reach-engine-but-digital-mix-lifts-penetration > articleshow > 133519148.cms

TV remains FMCG’s reach engine, but digital mix lifts penetration

2+ week, 4+ day ago   (266+ words) The Economic Times Mumbai: Television continues to do most of the heavy lifting for FMCG brands looking to reach households, with digital advertising adding limited incremental reach However, combining the two is proving more effective at driving penetration, according to…...