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It's Official: Every It Girl Is Going to Buy This Exact Affordable Accessory Before Spring Starts
6+ hour, 4+ min ago (206+ words) Allyson is a senior editor for Who What Wear. She joined the company in 2014 as co-founder Katherine Power's executive assistant and over the years has written hundreds of stories for Who What Wear. Prior to her career in fashion, Allyson…...
I Bought an Expensive-Looking Amazon Sweater on a Whim—Now I Prefer It Over My $500 Designer Version
4+ day, 16+ hour ago (338+ words) Nikki Chwatt is an associate fashion editor based in New York City. She joined Who What Wear in 2024 after writing fashion, beauty, and lifestyle content for WWD, Well+Good, Editorialist, and more.With a passion for personal style and the…...
Everywhere I Look Stylish Londoners Are Wearing This Chic Leather Jacket—Now, It's Back in Stock
5+ day, 21+ hour ago (186+ words) We've spotted a slew of stylish Londoners wearing the exact same leather jacket, and finally, it's back in stock. Thandi wears the Whistles Frida Khaki Leather Bomber Jacket (449) Whistles has long been a brand that stylish people turn to for…...
Sorry, Leggings—Jennifer Aniston Just Proved White Trainers Look Best With These Jeans
6+ day, 38+ min ago (355+ words) Noted: Jennifer Aniston just showed me the specific wash and cut of jeans that makes white trainers look chicest for spring. Lighter and more optimistic than the indigo shades that dominated winter, pale blue denim creates a harmonious pairing with…...
Mark My Words: This Elegant The Row Bag Will be Everywhere in 2026—and It’s Finally Back in Stock
1+ week, 38+ min ago (38+ words) Mimi wearing The Row Peggy Clutch. The black is just so sleek. Add some warmth to your winter ensemble with this reddish brown style. You can never go wrong with tan. The brown is by far my favourite....
Everywhere I Look Stylish Londoners Are Wearing This Polished Coat
1+ week, 2+ day ago (246+ words) Rise & Fall's suede trench coat has been spotted all over London on the chicest women. Taffy wears the Rise & Fall Suede Trench Coat in chocolate brown (was "450) Lizzy wears the Rise & Fall Suede Trench Coat in navy (was "450, now "360) Currently,…...
This Face-Sculpting Bronzing Stick Quietly Ruled the Golden Globes Red Carpet
1+ week, 3+ day ago (137+ words) Ortega wears Forever Skin Bronze in 01 Light Fair Other staples used: Dior Backstage Rosy Glow Blush Stick in 103 Toffee ($44), Diorshow 5 Couleurs in 423 Amber Pearl ($72), Diorshow Liquid Liner in 096 Satin Black ($39) Lawrence wears Forever Skin Bronze in 02 Soft Fair Other staples…...
Every Stylish Person I Know Owns a Pair of M&S Jeans—This Is the Chic Style I Wear on Repeat
1+ week, 5+ day ago (166+ words) Florrie wears the M&S Mid Rise Barrel Jeans (30) If you're looking to rejuvenate your denim collection for the new year, keep scrolling to shop the M&S Mid Rise Barrel Jeans, and shop more jeans we adore. Black jeans…...
Love Island’s Olandria Just Cosigned Winter’s Richest-Looking Hair Color and This “Always Sold Out” Fragrance
2+ week, 13+ hour ago (214+ words) Jamie Schneider is Who What Wear's senior beauty editor based in New York City. With over seven years in the industry, she specializes in trend forecasting, covering everything from innovative fragrance launches to need-to-know makeup tutorials to celebrity profiles. She…...
I Just Tried the Jeans Kendall, Hailey and Bella All Swear By—These Were My Honest Thoughts
2+ week, 1+ day ago (366+ words) I wish I had known about them sooner. Meet the celeb-approved denim brand that made me fall in love with jeans. Originally founded in the "90s, Agolde relaunched onto the market in the late 2010s during a time when street style and…...