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The Economic Times
economictimes.indiatimes.com > small-biz > sme-sector > scent-style-why-fashion-and-fragrance-are-finding-common-ground > articleshow > 133863039.cms

Scent & Style: Why fashion and fragrance are finding common ground

5+ day, 20+ hour ago   (102+ words) For apparel brands, fragrances are fast emerging as a natural extension of the brand persona and a promise of a sensory experience for the consumer. Enhancing consumers’ in-store experience, apparel brands are adding perfumes to their shelves as a natural…...