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YouTube Ranked as Most Trusted Brand by Millennials in New Study

https://www.digitaltrends.com/computing/youtube-ranked-as-most-trusted-brand-by-milennials/
See More From: digitaltrends.com

Feb 11, 2019 3:25 PM 2+ mon ago

YouTube beats Apple, Netflix as the most trusted brand by millennials

A study done by the firm Mblm finds that YouTube is now the most trusted brands among millennials for the first time. The popular video sharing website climbed up in the annual study, moving up from third place in 2018 and coming ahead of both Apple and Netflix in final 2019 rankings.

Once rated at 10th place in 2017, the study finds that YouTube's ability to entertain the needs of millennials as a leading reason for the high ranking. That includes the launch of new services like YouTube Music and new ways for forming connections with consumers.

The Mblm study examined responses from 6,200 consumers and 56,000 brand evaluations across 15 industries in the U.S., Mexico, and the United Arab Emirates. A full report is set for release late this week, and it is the largest study of brands based on emotions.

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