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Analysis: Nike shoes come undone;

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Mar 14, 2019 9:34 PM 1+ mon ago

Analysis: Nike shoes come undone - Bend Bulletin

Nike's most-advanced kicks have been turning into bricks. Blame the internet. Last month, Nike began selling shoes that lace themselves, much like Marty McFly's sneakers in "Back to the Future 2." The $350 Adapt BB shoes wirelessly connect to a phone to tighten and loosen with an app.

Then a dream from 1989 met the exhausting reality of 2019. Fresh out of the box, Nike's connected shoes recommended a software update -- which broke some. More than an embarrassment, it exposed a truth that bears repeating about the future of all sorts of products: When something connects to the Internet, you're not in control of it.

"The whole thing is surreal," said Mike, who spoke on the condition of not using his last name because he's in the shoe-reselling business and feared retribution.

Nike says the problem affected a small number of customers, though ...

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